It is always risky asking clients for feedback

You may learn some difficult truths but it is essential to understand the customer experience. How else will you improve your service? Negative feedback should be considered as constructive and acted upon. Positive feedback should be celebrated and shared.

And this is the latest positive feedback.

Dear Nick:

Thanks a lot for requesting feedback (another positive trait around how you choose to do business).  Even when I don’t have any previous experience I can certainly provide the following comments:

• Superb customer service
• Extremely professional and diligent
• Great combination of personal contact (at least by email) and live technology tracking (GPS)
• Great to receive pictures and updates posted directly by the Captain

I’m extremely pleased, so a big Thank You to you and the rest of the Team.